AI Search Optimisation
Helping Businesses Increase Visibility Across Google Search, AI Overviews & AI Platforms
Search is evolving. Customers are no longer relying on ‘Googling’ and traditional search results to discover the businesses, products and services they need. They’re asking their questions directly to AI search platforms like ChatGPT, Perplexity and Claude.
Traditional SEO is still important and the fundamentals remain critical - but rankings alone are no longer enough.
AI Search Optimisation takes the value provided by traditional SEO principles and applies a new layer of optimisation designed to improve visibility across both search engines and AI-generated responses. My role as an SEO & AI Search Visibility Consultant is to guide businesses into this new era of search, helping them to strengthen their online presence across new and existing platforms through technical SEO, entity optimisation, structured data implementation, authoritative content strategies and more.
Search Has Changed. Has Your Strategy?
AI is reshaping how people search for information online.
Instead of browsing multiple websites, many users are now expecting instantaneous answers - and these answers are provided by AI platforms summarising and citing the content on your website. In 2026, a potential new customer may discover your brand through:
Google AI Overviews
Chat GPT
Perplexity
Claude
Traditional Google search results
Visibility on these platforms is gained through a number of channels, many of which underpin successful SEO campaigns:
Clear information architecture
Technical quality of the site
Structured data usage
Topical authority in relevant areas
Expert-led content with unique viewpoints
Businesses that invest in these fundamentals are more likely to appear across both traditional and AI search experiences - the challenge is understanding which signals matter most and how to adapt your existing SEO strategy.
That's where AI Search Optimisation comes in.
The AI Visibility Playbook™
Phase 1: Search Demand Analysis
Understanding how your audience searches is the foundation of every successful strategy. In this phase, we look at traditional keyword research, question-based queries, AI-assisted customer journeys and intent mapping. The goal is to understand how your customers discover information across multiple search environments.
My ‘AI Visibility Playbook™’ helps businesses improve discoverability across search engines and AI platforms by focusing on the signals that matter most. My approach combines over a decade of SEO experience with practical strategies designed for AI search.
Phase 2: Entity & Topical Authority Growth
Search engines and AI platforms increasingly rely on entities to understand brands, people, products and services. In this phase, we look at defining your core topics, building topical authority in relevant areas, strengthening brand entities and demonstrating expertise. The clearer your authority, the easier it becomes for AI systems to understand when and where your business should be referenced.
Phase 3: Structured Data Implementation
Structured data helps search engines interpret your content more effectively and so in this phase, we look at the schema types that may be relevant to your business: organisation schema, local business schema, product schema, article schema, review schema etc. Structured data creates clearer relationships between your content, your brand and the topics you want to be known for.
Phase 4: Content Optimisation For AI
AI platforms favour content that is accurate, accessible and easy to interpret. In this phase, we’ll look at building a content strategy that delivers clear information architecture, question-led content, concise answers, topic clusters and evidence-based insights. The objective is to create content worthy of being referenced.
Phase 5: Citation & Brand Mention Growth
Authority extends beyond your website, and we know that search engines and AI systems look for aligned signals across the web. In this phase, we’ll focus on digital PR opportunities, industry citations, brand mentions, expert commentary and trusted third-party references. The more authoritative signals associated with your business, the stronger your visibility potential becomes.
Phase 6: AI Visibility Monitoring
Measurement is evolving alongside search. We’ll monitor key data points such as Google AI Overview appearances, mentions of your brand within AI platforms, share of search visibility, organic traffic quality and assisted conversions. The goal is to understand exactly how AI search is influencing your customer journey.
Phase 7: Conversion Optimisation
Visibility only matters if it drives business outcomes. Every strategy is aligned to commercial objectives such a lead generation, growing enquiry or sales volumes, revenue growth, or customer acquisition figures. Search performance should support measurable business results.
Outputs
Every AI Search Optimisation strategy is tailored to your business goals, industry and existing search performance. No templates or one-size-fits-all packages - every recommendation I give will be based on your specific objectives and opportunities. Services may include some or all of the following: AI search opportunity mapping, technical SEO auditing, entity optimisation, structured data implementation, content strategy development, local SEO, eCommerce SEO, analysis and reporting.
Ready to get started?
Why choose to work with me?
With so many SEO & AI visibility “experts” out there, what makes me any different to the rest?
10+ years of market experience.
I have over a decade of experience at multiple digital agencies working across a variety of industries.
Direct communication at all times.
No account managers or project executives between you and me, just clear and open comms.
Evidence-led recommendations.
I’m an experienced consultant who combines strategic thinking with hands-on implementation expertise.
How is success measured in AI Search?
Improved organic visibility
Enhanced topical authority
Increased qualified traffic
Improved engagement metrics
Growth in branded searches
Increased enquiries/conversions
FAQs - AI Search Optimisation
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AI Search Optimisation builds on traditional SEO principles. Technical SEO, content quality and authority remain essential, but additional consideration is given to how AI systems interpret, retrieve and present information.
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Sadly there is no direct way to optimise specifically for ChatGPT.
However, businesses can improve the signals that influence visibility across AI-powered search experiences through stronger content, structured data, brand authority and trusted citations.
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Google AI Overviews are AI-generated summaries that appear within search results and provide users with direct answers to their queries.
They can significantly influence click-through rates and how users discover information online.
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Absolutely! Strong technical foundations, authoritative content and trusted brand signals remain critical. AI Search Optimisation enhances traditional SEO rather than replacing it.
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Any business that relies on online visibility should understand how AI is changing search behaviour.
The level of opportunity will vary depending on your industry, audience and existing search presence.